Scope Of Digital Marketing In Coming Years

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Content writing agency

Planning to start a new business, get yourself covered with a content writing agency and SEO services. Why? Read on to know the scope of digital marketing in the coming years. And, also learn about the essential skills that will ensure your growth and success in digital marketing. 

What Is Digital Marketing? 

Digital marketing is the marketing of products and services online (digitally). It aims to RACE (reach, act, convert and engage) your business across all channels of digital presence. 

Things that are more focused and worked upon in digital marketing are:

  • Search engine results (page rankings)
  • Search engine platforms (Advertising)
  • Conversion via SMO and SEO campaigns
  • Content strategies 
  • Optimization of internet marketing 
  • Marketing in the digital world (banner ads etc.)

Future Of Digital Marketing

Several statistics prove that digital marketing and content writing agencies have great scope in the future. 

Let’s take a look at them:

  • More than 90 % of small businesses have allocated their resources to digital platforms.
  • 73% of small businesses consider social media marketing as one of the major tools of digital marketing.
  • Approx 47% of buyers check content before making a purchase.
  • The primary goal of marketers is to spread awareness. The resources used are blogs, articles, PR, infographics, and video marketing. All of these require content in one or another form. 
  • The demand for content writing agencies is increasing rapidly.

Since the stats are clear, you should have acquired an idea of why digital marketing is the major player in recent times. 

Now, let’s discuss the scope of digital marketing

1. Reach potential customers

Unlike traditional marketing, where the seller is confined to a state, digital marketing opens up the door at a global level. It widens the scope of customers from local to national to global at one’s fingertips.

2. AI-powered marketing

Artificial intelligence is expanding its wings and has covered up almost everything. It plays a crucial role in digital marketing in various forms. 

For example, Chatbots are assisting, customer support agents in handling queries and responding instantly. It also saves more human power and resources. 

Further, its utility is also visible in advertisements where creativity has no limits. Google is already running AI-powered ads that are highly engaging. 

3. Influence of social media

Social media, though has been in use for a long time, still has room to grow. In the last few years, it has witnessed a vital change and growth. Almost 90% of users are present on one or more social media platforms, or accessing them. 

Professionally or personally, social media is influencing people frequently through videos, reels, infographics, podcasts, blogs, articles, etc. It truly integrated with both online and offline services. 

4. Rise of micro-influencer marketing

In a few years, social media platforms like Instagram and Youtube, and many others are sharing a huge percentage in digital marketing. 

Many micro-influencers are coming forward, sharing knowledge, tips and helping users in many ways. Alongside, they are earning a handsome living which can be considered growth in sources of living. 

Besides that, these influencers are helping businesses in promoting their products and services. 

However, issues like fake followers, hate speech, the spread of false information, etc. should not be neglected

5. Participation in augmented reality

Augmented reality allows business to explain their business better and at the same time, is an attractive tool to catch the attention of users. 

With time, the scope and use of AR have changed. It is not just a fun gimmick for gamers, but a tool for brands to reach customers. 

The best example of augmented reality is seen on fashion websites or apps where users can try different outfits virtually. 

Wrapping up: 

Digital marketing is an ever-expanding bubble where a content writing agency fills in the colors. It has taken almost everything on the web. From selling a pencil box to becoming a giant in technology services, the digitalization of business is the first thing to consider in the future. What do you think about pursuing digital marketing for your business? 

Author’s Bio:

Hello everyone! My name is Jason lava I am both a content specialist and a writer. I have worked in leadership positions in content writing agencies for global brands and thriving startups. In my free time, I write blog posts and share knowledge with people.



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Thursday, 07th July 2022
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